| HBS Case Collection
(Revised from original 2013 version)
Amazon, Apple, Facebook and Google
Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they seem to outside forces? What are the implications for the pace at which consumers go online? Amara's Law claims that we tend to overestimate change in the short run, and underestimate it in the long run.
Deighton, John A., and Leora Kornfeld. "Amazon, Apple, Facebook and Google." Harvard Business School Case 513-060, April 2013. (Revised from original January 2013 version.)