How Could I Miss That?
This book will examine the common failure to notice critical information due to bounded awareness. The book will document a decade of research showing that even successful people fail to notice the absence of critical and readily available information in their environment due to the human tendency to focus on a limited set of information. This work is still in its formative stages, and I welcome comments about how bounded awareness affects you and your organization and how you have created solutions to such problems.
Keywords: Interpersonal Communication;
Bazerman, Max. How Could I Miss That? Simon & Schuster, forthcoming.