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Case
| HBS Case Collection
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2013
(Revised from original 2012 version)
Domaines Barons de Rothschild (Lafite): Plus ça change…
by
Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop
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Abstract
For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to take a more active interest in the world's number one market—the United States.