Case | HBS Case Collection | December 2012 (Revised May 2013)

Domaines Barons de Rothschild (Lafite): Plus ça change…

by Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop


For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to take a more active interest in the world's number one market—the United States.

Keywords: Plant-Based Agribusiness; Expansion; Market Entry and Exit; Global Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; France; China;


Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change… ." Harvard Business School Case 913-402, December 2012. (Revised May 2013.)