Supplement | HBS Case Collection | 2013

SMARTBITES (D): February 2010

by Michael Roberts and Amar Bhide

Abstract

The case describes a Turkish brother and sister team who are evaluating the option of acquiring and operating a franchise of a large US bakery/cafe for Turkey. They are comparing this option to that of simply starting a similar business.

Keywords: Franchising; Startups; Franchise Ownership; Business Startups; Food and Beverage Industry; Turkey;

Citation:

Roberts, Michael, and Amar Bhide. "SMARTBITES (D): February 2010." Harvard Business School Supplement 813-112, January 2013.