Publications
Publications
- January 2013
- HBS Case Collection
SMARTBITES (C): June 2009
By: Michael Roberts and Amar Bhide
Abstract
The case describes a Turkish brother and sister team who are evaluating the option of acquiring and operating a franchise of a large US bakery/cafe for Turkey. They are comparing this option to that of simply starting a similar business.
Keywords
Citation
Roberts, Michael, and Amar Bhide. "SMARTBITES (C): June 2009." Harvard Business School Supplement 813-111, January 2013.