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• Case | HBS Case Collection | 2013 (Revised from original 2010 version)

  Southwest Airlines: In a Different World

  James L. Heskett and W. Earl Sasser Jr.

  This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's LaGuardia airport, which does not fit the airline's profile for cost, ease of service, and other factors. The bigger issue is how the organization should deal with competition that has successfully emulated more and more of what it does in an operating environment that has changed significantly. Hence the subtitle, which was suggested by Herb Kelleher, Southwest's Chairman and CEO, Emeritus.

  Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY);

  Citation:

  Heskett, James L., and W. Earl Sasser Jr. "Southwest Airlines: In a Different World." Harvard Business School Case 910-419, January 2013. (Revised from original April 2010 version.)

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• Teaching Note | HBS Case Collection | 2013

  Shouldice Hospital (B) (TN)

  James Heskett

  Citation:

  Heskett, James. "Shouldice Hospital (B) (TN)." Harvard Business School Teaching Note 913-407, January 2013.

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• Teaching Note | HBS Case Collection | 2012

  Shouldice Hospital Limited (Abridged) (TN)

  James Heskett

  Keywords: hospital; hernia; Toronto; Business Ventures; Health Industry; North and Central America;

  Citation:

  Heskett, James. "Shouldice Hospital Limited (Abridged) (TN)." Harvard Business School Teaching Note 913-408, December 2012.

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