Supplement | HBS Case Collection | December 2012

Nalli Silk Sarees (B)

by V.G. Narayanan, Namrata Arora and Vidhya Muthuram

Abstract

Presents the company's perspective using an interview format. Ramnath K. Nalli, vice chairman of Nalli Silk Sarees Private Limited, and his daughter, Lavanya Nalli (HBS MBA 2011), the fifth generation entrepreneur to be involved in the family business, discuss customer preferences, buying behavior, and price sensitivity for cotton and silk sarees.

Keywords: Family Business; Consumer Behavior; Entrepreneurship; Apparel and Accessories Industry;

Citation:

Narayanan, V.G., Namrata Arora, and Vidhya Muthuram. "Nalli Silk Sarees (B)." Harvard Business School Supplement 113-048, December 2012.