Article | Journal of Service Research | November 1998

Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation

by N. Narayandas

Keywords: Measurement and Metrics; Management; Customer Focus and Relationships;

Citation:

Narayandas, N. "Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation." Journal of Service Research 1, no. 2 (November 1998).