Case | HBS Case Collection | 2012
by Rajiv Lal and Carin-Isabel Knoop
In 2010, half of the world's cosmetics sales came from the so-called emerging markets for the first time; L'Oréal opened three new subsidiaries, in Egypt, Pakistan, and Kazakhstan; and the Paris, France-based cosmetics and personal care powerhouse declared its intention to double its consumer base to two billion and increase its share of sales from emerging markets. CEO Jean-Paul Agon made it his number one goal to "prepare the company to keep its global leadership in this new era."
Keywords: retailing; globalization; marketing; cosmetics industry; L'Oreal; emerging markets; india; R＆D; Globalization; Product Development; Research and Development; Emerging Markets; Retail Industry; Latin America; Asia; Middle East;
Citation:
Lal, Rajiv, and Carin-Isabel Knoop. "The Universalization of L'Oréal." Harvard Business School Case 513-001, November 2012.
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Teaching Note | HBS Case Collection | 2013
Domaines Barons de Rothschild (Lafite): Plus ça change... (TN)
Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop
Case | HBS Case Collection | 2013 (Revised from original 2012 version)
Domaines Barons de Rothschild (Lafite): Plus ça change…
Case | HBS Case Collection | 2013 (Revised from original 2013 version)
Mutti Spa
Jose B. Alvarez, Carin-Isabel Knoop and Mary Shelman
Keywords: Agribusiness; strategy; Plant-Based Agribusiness; Family Business; Competitive Strategy; Global Strategy; Retail Industry; Agriculture and Agribusiness Industry; Italy;