More from the Author

• Book | 2013

  Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

  Thomas H. Davenport and Jinho Kim

  Managers today need to be able to analyze and make sense of data. They need to be conversant with analytical technology and methods and to make decisions on quantitative analysis. This book offers a variety of practical tools and examples to improve a manager's understanding of business analytics, and to enhance their thinking and decision processes.

  Keywords: statistics; business analytics; big data;

  Citation:

  Davenport, Thomas H., and Jinho Kim. Keeping Up with the Quants: Your Guide to Understanding and Using Analytics. Harvard Business Review Press, 2013.

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• Case | HBS Case Collection | 2013

  Managing with Analytics at Procter & Gamble

  Thomas H. Davenport, Marco Iansiti and Alain Serels

  Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to up-to-date data and advanced analytics. In addition, GBS has embedded analysts within the business units to work alongside leaders and managers in driving real-time information-based decision making. Equipped with the tools provided by GBS, Alan Torres, vice-president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder laundry detergent in select retailers saw a surprising jump in sales of over 10%, but would the trend continue as the concentrated detergents were introduced across North America?

  Keywords: analytics; Data Management; Forecasting; information technology; Shared Services; Procter ＆ Gamble; Laundry Detergent; Information Management; Forecasting and Prediction; Information Technology; Mathematical Methods; Consumer Products Industry; North America;

  Citation:

  Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.

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• Case | HBS Case Collection | 2013

  Recorded Future: Analyzing Internet Ideas About What Comes Next

  Thomas H. Davenport

  Recorded Future is a "big data" startup company that uses Internet data to make predictions about events, people, and entities. The company primarily serves government intelligence agencies, but has some private sector clients and is considering taking on more. The CEO, Christopher Ahlberg, is wrestling with several key decisions about where to take the company in the future.

  Keywords: big data; analytics; internet;

  Citation:

  Davenport, Thomas H. "Recorded Future: Analyzing Internet Ideas About What Comes Next." Harvard Business School Case 613-083, February 2013.

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