Case | HBS Case Collection | November 2012 (Revised March 2015)

Pricing and Partnership at Zillow, Inc.

by Peter Coles and Benjamin Edelman


As Zillow's real estate search service gains user adoption, some real estate professionals question Zillow's policies, fees, and power. Dissatisfied real estate professionals could remove listings from Zillow, reducing the service's value to users. Should Zillow adjust its approach in order to address complaints?

Keywords: Business Strategy; Multi-Sided Platforms; Property; United States;


Coles, Peter, and Benjamin Edelman. "Pricing and Partnership at Zillow, Inc." Harvard Business School Case 913-021, November 2012. (Revised March 2015.) (request a courtesy copy.)