| HBS Case Collection
(Revised from original 2012 version)
Pricing and Partnership at Zillow, Inc.
As Zillow's real estate search service gains user adoption, some real estate professionals question Zillow's policies, fees, and power. Dissatisfied real estate professionals could remove listings from Zillow, reducing the service's value to users. Should Zillow adjust its approach in order to address complaints?
Keywords: Business Strategy;