Case | HBS Case Collection | October 2012 (Revised April 2014)

Troubles at Tesco, 2012

by John R. Wells and Galen Danskin


It was October 3rd, 2012, and all was not well at Tesco, the UK's largest supermarket chain with revenues of £64.5 billion ($104 billion). CEO Philip Clarke unveiled the first half-year profit drop in almost 20 years and, in the UK, the majors Asda and Sainsbury were closing the market-share gap, while niche players like hard discounter Aldi, with prices as much as 20% below Tesco's, and premium-grocer Waitrose were both growing fast. What did Clarke need to do to restore confidence and get Tesco back on track?

Keywords: retailing; United Kingdom; strategy; Strategic Planning; Strategy; Retail Industry; United Kingdom;


Wells, John R., and Galen Danskin. "Troubles at Tesco, 2012." Harvard Business School Case 713-452, October 2012. (Revised April 2014.)