Supplement | HBS Case Collection | November 2012 (Revised August 2013)

Global Unichip Corporation (B)

by Willy Shih and Chen-Fu Chien


Jim Lai, President of Global Unichip Corporation (GUC), mapped out the changes he saw coming to the global semiconductor industry. The big question was how many system developers would start coming directly to GUC.

Keywords: abstraction; value-network; Vertical Integration; entry barriers; intermediaries; dis-intermediation; aggregator; vertical specialization; Technology Adoption; Technology Platform; Competitive Strategy; Corporate Strategy; Integration; Technological Innovation; Innovation Strategy; Innovation and Management; Industry Structures; Hardware; Information Technology; Complexity; Semiconductor Industry; Technology Industry; Telecommunications Industry; Taiwan;


Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (B)." Harvard Business School Supplement 613-049, November 2012. (Revised August 2013.)