Case | HBS Case Collection | March 2013

First Green Bank: Bringing Bloom to Desert Landscapes

by Christopher Marquis and Juan Almandoz


First Green Bank is a bank start-up in the midst of the financial crisis which aims to promote sustainability while making money as a bank. The case presents an ethical dilemma as it considers a loan to an arms manufacturer.

Keywords: Social Entrepreneurship; Financial Crisis; Business and Stakeholder Relations; Business and Community Relations; Environmental Sustainability; Ethics; Banking Industry; United States; Florida;


Marquis, Christopher, and Juan Almandoz. "First Green Bank: Bringing Bloom to Desert Landscapes." Harvard Business School Case 413-073, March 2013.