Article | Journal of Business Research | October 2000


by S. Dario, E.L. Montiel and Tatiana Sandino


This case describes the aggressive entry of BanCrecen, an affiliate of the Mexican bank BanCrecer, in Costa Rica in 1994. Its strategy, like that of the Mexican home office, was to focus on personal banking, with the rapid expansion of neighborhood branches and strong innovation in the design of financial products for consumers.

Keywords: Expansion; Globalization; Banks and Banking; Banking Industry; Costa Rica; Mexico;


Dario, S., E.L. Montiel, and Tatiana Sandino. "BanCrecen." Journal of Business Research 50, no. 1 (October 2000): 29–39.