Article | Financial Management (CIMA) | July–August 2011

Putting Business Models Under the Microscope

by K. Merchant, Tatiana Sandino and D. Huelsbeck


The article provides advice for financial managers on evaluating business models for corporate performance measurement. Emphasis is given to a study sponsored by the Chartered Institute of Management Accountants (CIMA) that examined the business model of a medical diagnostic test equipment manufacturer. Those engaged in the study conducted statistical tests which demonstrated that only research and development expenditures and instrument placement affected financial performance. They also found that the business model did not offer information on stock returns.

Keywords: Business Model; Financial Management; Performance Evaluation;


Merchant, K., Tatiana Sandino, and D. Huelsbeck. "Putting Business Models Under the Microscope." Financial Management (CIMA) (July–August 2011), 54–55.