Supplement | HBS Case Collection | January 2013

The Great East Japan Earthquake (D): Lawson's Response

by Hirotaka Takeuchi, Victor Stone, Samer Abughannam, Sebastien D'Incau, Jonathan Driscoll, Katharine Hill and Jeffrey Reynolds

Abstract

CEO Niinami Takeshi (HBS '91) stared out his corner office window as the Tokyo skyscrapers swayed and the concrete trembled. He was in the midst of the largest seismic event to hit Japan in recorded history. Lawson's managers understood earthquake response. They had prior experience from the earthquakes in Kobe (1995), and Chuetsu (2007).

Keywords: East Japan; Earthquake; Lawson's; Japan;

Citation:

Takeuchi, Hirotaka, Victor Stone, Samer Abughannam, Sebastien D'Incau, Jonathan Driscoll, Katharine Hill, and Jeffrey Reynolds. "The Great East Japan Earthquake (D): Lawson's Response." Harvard Business School Supplement 713-441, January 2013.