Supplement | HBS Case Collection | November 2012 (Revised July 2013)

The Great East Japan Earthquake (B): Fast Retailing Group's Response

by Hirotaka Takeuchi, Kenichi Nonomura, Dena Neuenschwander, Meghan Ricci, David Roth, Kate Schoch and Sergey Vartanov

Abstract

A few hours after the earthquake hit on March 11, 2011, CEO Tadashi Yanai of Fast Retailing was eating sushi at a restaurant near his office. He was confident that his store managers would be able to decide for themselves the best action to take in the midst of this crisis. Some of the pending decisions were whether or not to reopen the UNIQLO stores that were wiped out by the tsunami, to follow government orders to turn off the store lights, and to distribute warm clothing in the devastated areas.

Keywords: Japan; Earthquake; Fast Retailing Group; Decisions; Natural Disasters; Crisis Management; Retail Industry; Japan;

Citation:

Takeuchi, Hirotaka, Kenichi Nonomura, Dena Neuenschwander, Meghan Ricci, David Roth, Kate Schoch, and Sergey Vartanov. "The Great East Japan Earthquake (B): Fast Retailing Group's Response." Harvard Business School Supplement 713-439, November 2012. (Revised July 2013.)