Case | HBS Case Collection | September 2012 (Revised March 2014)

Reinventing Brainlab (A)

by Regina E. Herzlinger, Vincent Dessain and Karol Misztal


The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.

Keywords: Strategy; Hardware; Software; Medical Specialties; Health Care and Treatment; Information Technology Industry; Health Industry; Germany;


Herzlinger, Regina E., Vincent Dessain, and Karol Misztal. "Reinventing Brainlab (A)." Harvard Business School Case 313-069, September 2012. (Revised March 2014.)