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Case
| HBS Case Collection
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2012
(Revised from original 2012 version)
Reinventing Brainlab
by
Regina E. Herzlinger, Vincent Dessain and Karol Misztal
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Abstract
The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.
Keywords: Strategy;
Hardware;
Software;
Medical Specialties;
Health Care and Treatment;
Information Technology Industry;
Health Industry;
Germany;
Citation:
Herzlinger, Regina E., Vincent Dessain, and Karol Misztal. "Reinventing Brainlab." Harvard Business School Case 313-069, December 2012. (Revised from original September 2012 version.)