Case | HBS Case Collection | 2012 (Revised from original 2012 version)

Reinventing Brainlab

by Regina E. Herzlinger, Vincent Dessain and Karol Misztal

Abstract

The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.

Keywords: Strategy; Hardware; Software; Medical Specialties; Health Care and Treatment; Information Technology Industry; Health Industry; Germany;

Citation:

Herzlinger, Regina E., Vincent Dessain, and Karol Misztal. "Reinventing Brainlab." Harvard Business School Case 313-069, December 2012. (Revised from original September 2012 version.)