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• Case | HBS Case Collection | 2013

  SaferTaxi: Connecting Taxis and Passengers in South America

  Peter Coles and Benjamin Edelman

  SaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings—and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light of regulatory requirements, and some existing taxi booking vendors feel threatened by SaferTaxi's efforts to enter the market. As SaferTaxi attempts to satisfy these diverse constituents, international competition looms. What should SaferTaxi's founders do next?

  Keywords: taxi booking; smartphone; Transportation Networks; Network Effects; Laws and Statutes; South America; Argentina; Brazil; Chile;

  Citation:

  Coles, Peter, and Benjamin Edelman. "SaferTaxi: Connecting Taxis and Passengers in South America." Harvard Business School Case 913-041, April 2013.

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• Case | HBS Case Collection | 2012 (Revised from original 2012 version)

  Pricing and Partnership at Zillow, Inc.

  Peter Coles and Benjamin Edelman

  As Zillow's real estate search service gains user adoption, some real estate professionals question Zillow's policies, fees, and power. Dissatisfied real estate professionals could remove listings from Zillow, reducing the service's value to users. Should Zillow adjust its approach in order to address complaints?

  Keywords: Business Strategy; Multi-Sided Platforms; Property; United States;

  Citation:

  Coles, Peter, and Benjamin Edelman. "Pricing and Partnership at Zillow, Inc." Harvard Business School Case 913-021, November 2012. (Revised from original November 2012 version.)

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• Case | HBS Case Collection | 2012 (Revised from original 2010 version)

  Cork'd: Building a Social Network for Wine Lovers

  Peter Coles

  Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have large user bases. How can Cork'd gain traction in this crowded space?

  Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry;

  Citation:

  Coles, Peter. "Cork'd: Building a Social Network for Wine Lovers." Harvard Business School Case 911-026, July 2012. (Revised from original August 2010 version.)

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