Supplement | HBS Case Collection | October 2012

Vodafone's Position in the Wireless Telecom Industry in 2001

by Juan Alcacer

Abstract

Instructors may use the supplementary material "Vodafone's Position in the Wireless Telecom Industry in 2001" to demonstrate noticeable differences across countries in terms of: (1) WTP (suggested by the striking differences in ARPU); (2) payment methods (pre-paid vs. post-paid); and (3) the services consumers prefer (voice vs. data; SMS vs. voice). These differences suggest that operators may need higher-than-expected levels of adaptation to local markets.

Keywords: telecommunications; Technology; Mobile Technology; Telecommunications Industry; Japan;

Citation:

Alcacer, Juan. "Vodafone's Position in the Wireless Telecom Industry in 2001." Harvard Business School PowerPoint Supplement 713-437, October 2012.