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Supplement
| HBS Case Collection
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2012
Vodafone's Position in the Wireless Telecom Industry in 2001
by
Juan Alcacer
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Abstract
Instructors may use the supplementary material "Vodafone's Position in the Wireless Telecom Industry in 2001" to demonstrate noticeable differences across countries in terms of: (1) WTP (suggested by the striking differences in ARPU); (2) payment methods (pre-paid vs. post-paid); and (3) the services consumers prefer (voice vs. data; SMS vs. voice). These differences suggest that operators may need higher-than-expected levels of adaptation to local markets.
Keywords: telecommunications;
Technology;
Mobile Technology;
Telecommunications Industry;
Japan;