Supplement | HBS Case Collection | September 2012

Hiroshi Mikitani Reflects and Provides Early Updates on Englishnization (November, 2011)

by Tsedal Neeley

Abstract

CEO of Rakuten, Hiroshi Mikitani, candidly responds to controversial questions about his Englishnization strategy and implementation across 7,100 employees a year and a half later: Did he make an impulsive move when he mandated English as the company language? Why does he enforce a universal mandate? How has he adjusted his stance on how to elicit commitment from his employees over time? Is he imposing the pursuit of being a role model company of a new Japan on his employees?

Keywords: language; culture; globalization; communication barriers; dynamic global marketplace; rapid change; Change Management; Ethnicity Characteristics; Communication; Globalization; Management Teams; Japan;

Citation:

Neeley, Tsedal. "Hiroshi Mikitani Reflects and Provides Early Updates on Englishnization (November, 2011)." Harvard Business School Video Supplement 413-703, September 2012.