Case | HBS Case Collection | September 2012

Sir Alex Ferguson: Managing Manchester United

by Anita Elberse and Thomas Dye


Sir Alex Ferguson, the most successful manager in British football history, is preparing for the 2012–2013 season—his record-setting 26th as manager of one of the world's most decorated professional football clubs and one of sport's biggest franchises. Over the years Ferguson has overcome several major challengers to United. The newest rival can be found closer to home: since Manchester City, United's "noisy neighbors," has switched owners, the club has invested unprecedented amounts of money in new players, resulting in its first league title in decades. How could Ferguson lead his team to another victory and bring the next chapter in United's illustrious history to a successful end?

Keywords: managing teams; Leading teams; leadership; sports industry; European Football; Sports; Leadership; Sports Industry; England; United Kingdom; Europe;


Elberse, Anita, and Thomas Dye. "Sir Alex Ferguson: Managing Manchester United." Harvard Business School Case 513-051, September 2012.