Article | Harvard Business Review | October 2012

Data Scientist: The Sexiest Job of the 21st Century


Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult to hire and retain, but their skills will be necessary to any organization wishing to profit from big data.

Keywords: big data; data scientists; business analytics; Data and Data Sets; Mathematical Methods; Jobs and Positions;


Davenport, Thomas H., and D. J. Patil. "Data Scientist: The Sexiest Job of the 21st Century." Harvard Business Review 90, no. 10 (October 2012): 70–76.