Case | HBS Case Collection | September 2012 (Revised January 2013)



The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a US bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.

Keywords: Franchising; start-up; Franchise Ownership; Family Ownership; Cost vs Benefits; Multinational Firms and Management; Food and Beverage Industry; Retail Industry; Turkey; United States;


Roberts, Michael, Jeronimo Silva, and Amar Bhide. "SMARTBITES (A)." Harvard Business School Case 813-074, September 2012. (Revised January 2013.)