Publications
Publications
- September 2012 (Revised January 2013)
- HBS Case Collection
SMARTBITES (A)
By: Michael Roberts, Jeronimo Silva and Amar Bhide
Abstract
The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a US bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.
Keywords
Franchising; Start-up; Franchise Ownership; Family Ownership; Business Startups; Cost vs Benefits; Multinational Firms and Management; Food and Beverage Industry; Retail Industry; Turkey; United States
Citation
Roberts, Michael, Jeronimo Silva, and Amar Bhide. "SMARTBITES (A)." Harvard Business School Case 813-074, September 2012. (Revised January 2013.)