Case | HBS Case Collection | September 2012 (Revised March 2014)

Videogames: Clouds on the Horizon?

by Andrei Hagiu and Kerry Herman


Since the creation of the first videogame systems in the 1970s, the videogame industry has undergone numerous transformations as new technologies and market entrants fundamentally changed the gaming experience of customers. In the early 21st century, customers began accessing games without the use of a physical gaming console, either through their mobile devices, or increasingly, through the "cloud" where customers could play videogames through specially enabled devices without the need for a physical game console or game disk. How might the cloud impact the dynamics of the industry?

Keywords: strategy; Technological Innovation; Strategy; Industry Growth; Video Game Industry;


Hagiu, Andrei, and Kerry Herman. "Videogames: Clouds on the Horizon?" Harvard Business School Case 713-424, September 2012. (Revised March 2014.)