Article | MIT Sloan Management Review | Fall 2012

How 'Big Data' Is Different


Many people today in the information technology world and in corporate boardrooms are talking about "big data." Many believe that, for companies that get it right, big data will be able to unleash new organizational capabilities and value. But what does the term "big data" actually entail, and how will the insights it yields differ from what managers might generate from traditional analytics?

Keywords: big data; analytics; Mathematical Methods; Information Management; Information Technology Industry;


Davenport, Thomas H., Paul Barth, and Randy Bean. "How 'Big Data' Is Different." MIT Sloan Management Review 54, no. 1 (Fall 2012).