Case | HBS Case Collection | September 2012 (Revised December 2012)

Kyruus: Big Data's Search for the Killer App

by Robert F. Higgins, Penrose O'Donnell and Mehul Bhatt


Kyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced with choices on which markets to pursue. These markets each offer opportunity, but the company must make some decisions. As is often the case in early stage companies, these choices will affect a number of things, including organizational needs and capital requirements.

Keywords: Entrepreneurship; Information Technology; Business Startups; Boston;


Higgins, Robert F., Penrose O'Donnell, and Mehul Bhatt. "Kyruus: Big Data's Search for the Killer App." Harvard Business School Case 813-060, September 2012. (Revised December 2012.)