Case | HBS Case Collection | November 2012 (Revised April 2013)

TWA Parts (Abridged)

by V.G. Narayanan


Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and balanced scorecards to help each division implement its strategies.

Keywords: Business Divisions; Leadership; Balanced Scorecard; Management Teams; Business Strategy; Corporate Strategy; Auto Industry; Manufacturing Industry;


Narayanan, V.G. "TWA Parts (Abridged)." Harvard Business School Case 113-030, November 2012. (Revised April 2013.)