Case | HBS Case Collection | August 2012 (Revised August 2013)

ABC Pharmaceuticals

by Regina E. Herzlinger and Erik R. Sparks


This case asks students to price a new drug which is in Stage II of its clinical trials. It contains detailed estimates of the time required and costs for all the steps needed to commercialize a drug in the U.S.

Keywords: Budgets and Budgeting; Earnings Management; Business Model; Health Care and Treatment; Outcome or Result; Pharmaceutical Industry;


Herzlinger, Regina E., and Erik R. Sparks. "ABC Pharmaceuticals." Harvard Business School Case 313-041, August 2012. (Revised August 2013.)