Case | HBS Case Collection | 2013 (Revised from original 2012 version)

ABC Pharmaceuticals

by Regina E. Herzlinger

Abstract

To measure adverse cardiovascular outcomes of drugs or placebos.

Keywords: Budgets and Budgeting; Earnings Management; Business Model; Health Care and Treatment; Outcome or Result; Pharmaceutical Industry;

Citation:

Herzlinger, Regina E. "ABC Pharmaceuticals." Harvard Business School Case 313-041, January 2013. (Revised from original August 2012 version.)