Case | HBS Case Collection | August 2012 (Revised August 2013)

Día Día Practimercados: Meeting the Daily Needs at the Base of the Pyramid (A)

by Michael Chu, Regina Garcia-Cuellar and Rosa Amelia Gonzalez

Keywords: Venezuela; South America;

Citation:

Chu, Michael, Regina Garcia-Cuellar, and Rosa Amelia Gonzalez. "Día Día Practimercados: Meeting the Daily Needs at the Base of the Pyramid (A)." Harvard Business School Case 313-071, August 2012. (Revised August 2013.)