Case | HBS Case Collection | August 2012 (Revised May 2013)

Milwaukee (A): Making of a World Water Hub

by Rosabeth Moss Kanter and Matthew Bird


Starting in 2007 Milwaukee leaders from different areas (large established companies, civic organizations, public sector, academia, and entrepreneurs) negotiated a path for converting the region into a global water hub to address economic and environmental concerns. The leaders with various stakes in the change managed to work together to re-arrange and support existing pieces to maximize the collective potential. Their actions exemplified "advanced leadership" in a complex social system such as a community or region. There was no central leader; instead there was a collection of coalitions and collaborative activities that contributed to the end result.

Keywords: Change Management; Growth Management; Business or Company Management; Leading Change; Wisconsin;


Kanter, Rosabeth Moss, and Matthew Bird. "Milwaukee (A): Making of a World Water Hub." Harvard Business School Case 313-057, August 2012. (Revised May 2013.)