Chapter | Conceptual Foundations in Relationship Marketing | 2000

Relationship Marketing and Key Account Management

by Joseph P. Cannon and N. Narayandas

Keywords: Customer Relationship Management;

Citation:

Cannon, Joseph P., and N. Narayandas. "Relationship Marketing and Key Account Management." In Conceptual Foundations in Relationship Marketing, edited by Jagdish N. Sheth and Atul Parvatiyar, 407–430. Thousand Oaks, CA: Sage Publications, 2000.