|
Chapter
| Conceptual Foundations in Relationship Marketing
| 2000
Relationship Marketing and Key Account Management
by
Joseph P. Cannon and N. Narayandas
|
Keywords: Customer Relationship Management;
Citation:
Cannon, Joseph P., and N. Narayandas. "Relationship Marketing and Key Account Management." In Conceptual Foundations in Relationship Marketing, edited by Jagdish N. Sheth, and Atul Parvatiyar, 407–430. Thousand Oaks, CA: Sage Publications, 2000.