Case | HBS Case Collection | June 2012

The Atavist: Reinventing the Book

by Mukti Khaire and Mary Tripsas


Atavist, a start-up founded by journalists, publishes enhanced ebook singles as well as the software to create enhanced ebooks. The company is currently engaged in both publishing and software development, but as they raise funding and grow, must decide whether to focus on one or the other.

Keywords: entrepreneurship; disruptive technology; growth strategy; innovation; publishing; software industry; technological change; Disruptive Innovation; Software; Entrepreneurship; Growth and Development Strategy; Information Technology Industry; Publishing Industry;


Khaire, Mukti, and Mary Tripsas. "The Atavist: Reinventing the Book." Harvard Business School Case 812-177, June 2012.