Book Review | Journal of Common Market Studies | September 1971

Book Review of Comparative Marketing Systems: A Cultural Approach, edited by Montrose S. Sommers and Jerome B. Kernan

by Louis T Wells Jr

Keywords: Marketing; System; Culture;

Citation:

Wells, Louis T., Jr. "Book Review of Comparative Marketing Systems: A Cultural Approach, edited by Montrose S. Sommers and Jerome B. Kernan." Journal of Common Market Studies (September 1971).