Case | HBS Case Collection | 2012
by Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer
LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.
Keywords: competitive strategy; innovation management; innovation; operations management; organizational change and transformation; Operations; Competitive Strategy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Entertainment and Recreation Industry;
Citation:
Rivkin, Jan W., Stefan Thomke, and Daniela Beyersdorfer. "LEGO." Harvard Business School Case 613-004, July 2012.
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Case | HBS Case Collection | 2013 (Revised from original 2012 version)
Persephone's Pomegranate: Crédit Agricole and Emporiki
Dante Roscini, Daniela Beyersdorfer and Jerome Lenhardt
Keywords: Business and Government Relations; Currency; Development Economics; International Finance; International Relations; Banking Industry; Greece;
Case | HBS Case Collection | 2013
LEGO (A): The Crisis
Jan W. Rivkin, Stefan H. Thomke, Daniela Beyersdorfer, Jan W. Rivkin, Stefan H. Thomke, Daniela Beyersdorfer, Jan W. Rivkin, Stefan H. Thomke and Daniela Beyersdorfer
Keywords: Organizational Change and Adaptation; Change Management; Competitive Strategy; Crisis Management; Insolvency and Bankruptcy; Consumer Products Industry;