Supplement | HBS Case Collection | June 2012

Foro Energy (B)

by Joseph B. Lassiter, William A. Sahlman and James McQuade

Abstract

Foro Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual property (IP) portfolio, which provided Foro with the flexibility to pursue a number of different business models. The market potential for oilfield applications was large, as global spending in the O&G E&P industry was expected to approach $600 billion in 2012.

Keywords: Disruptive Technologies; innovation & entrepreneurship; development stage enterprises; entrepreneurial management; entrepreneurs; petroleum; Natural Gas; high technology; Energy; Entrepreneurship; Disruptive Innovation; Technological Innovation; Intellectual Property; Energy Industry;

Citation:

Lassiter, Joseph B., William A. Sahlman, and James McQuade. "Foro Energy (B)." Harvard Business School Supplement 812-163, June 2012.