Case | HBS Case Collection | June 2012 (Revised July 2012)

Business-driven Research at IBM Research India

by Willy Shih, Margaret Pierson, Pankaj Agarwal, Diego Medicina and Juan Prajogo

Abstract

What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from employees who were accustomed to so-called pure basic research. The case looks at the Spoken Web project, a good example of use-inspired research for which management has yet to develop a viable business plan.

Keywords: R&D; computer services industries; information technology; IT R&D; internet; Web-enabled application; technological planning; emerging technologies; Information Technology; Web; Research and Development; Projects; Practice; India;

Citation:

Shih, Willy, Margaret Pierson, Pankaj Agarwal, Diego Medicina, and Juan Prajogo. "Business-driven Research at IBM Research India ." Harvard Business School Case 612-076, June 2012. (Revised July 2012.)