Article | MIT Sloan Management Review | Summer 2012

How to Become a Sustainable Company

by Robert G. Eccles, Kathleen Miller Perkins and George Serafeim


Using field and survey data we identify the characteristics of sustainable companies, and we develop a two-stage model that can help companies develop a culture of innovation, trust, and the ability for transformational change.

Keywords: sustainability; innovation; trust; leadership; Leadership; Environmental Sustainability; Organizational Culture; Innovation and Invention; Trust; Organizational Change and Adaptation;


Eccles, Robert G., Kathleen Miller Perkins, and George Serafeim. "How to Become a Sustainable Company." MIT Sloan Management Review 53, no. 4 (Summer 2012).