Case | HBS Case Collection | May 2012

Indigo Telecom Australia

by Cynthia A. Montgomery and Keith Chi-ho Wong


Two entrepreneurs identify an opportunity to bring ubiquitous satellite phone service to the outback of Australia. This case challenges students to carefully identify and evaluate the added-value the firm is bringing to the market, its priorities in implementation, and two quite different visions about who the firm should serve, and the range of products and services it should offer, in the short to intermediate term.

Keywords: strategy; start-up; co-founders; entrepreneurs; Entrepreneurship; Business Startups; Business Strategy; Telecommunications Industry; Australia;


Montgomery, Cynthia A., and Keith Chi-ho Wong. "Indigo Telecom Australia." Harvard Business School Case 712-492, May 2012.