Course Overview Note | May 2012

Managing Stakeholders with Corporate Social Responsibility

by Christopher Marquis and Laura Velez Villa

Abstract

This note articulates the ways in which strong stakeholder-company relationships developed through corporate social responsibility initiatives and other types of social strategies deliver bottom line benefits. The analysis follows stakeholder logic models connecting the impact of CSR initiatives on a stakeholder group (employees, customers, investors, government, the community, and suppliers) and its effect on company revenues, costs, and market value.

Keywords: business and society; social responsibility; stakeholder management; government and business; philanthropy; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Giving and Philanthropy; Revenue;

Citation:

Marquis, Christopher, and Laura Velez Villa. "Managing Stakeholders with Corporate Social Responsibility." Harvard Business School Course Overview Note 412-121, May 2012.