Course Overview Note | 2012
by Christopher Marquis and Laura Velez Villa
This note articulates the ways in which strong stakeholder-company relationships developed through corporate social responsibility initiatives and other types of social strategies deliver bottom line benefits. The analysis follows stakeholder logic models connecting the impact of CSR initiatives on a stakeholder group (employees, customers, investors, government, the community, and suppliers) and its effect on company revenues, costs, and market value.
Keywords: business and society; social responsibility; stakeholder management; government and business; philanthropy; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Giving and Philanthropy; Revenue;
Citation:
Marquis, Christopher, and Laura Velez Villa. "Managing Stakeholders with Corporate Social Responsibility." Harvard Business School Course Overview Note 412-121, May 2012.
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Teaching Note | HBS Case Collection | 2013
New Resource Bank: In Pursuit of Green (TN)
Christopher Marquis and Juan Almandoz
Keywords: business and society; entrepreneurial management; growth strategy; leadership; social enterprise; Banking Industry; San Francisco;
Teaching Note | HBS Case Collection | 2013 (Revised from original 2010 version)
B Lab: Building a New Sector of the Economy (TN)
Christopher Marquis and Bobbi Thomason
Keywords: Change; Problems and Challenges; Welfare or Wellbeing; Value; Emerging Markets; Management Practices and Processes; Balance and Stability; Corporate Social Responsibility and Impact;
Burt's Bees: Balancing Growth and Sustainability (TN)
Christopher Marquis