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• Case | HBS Case Collection | 2012

  Crafting a Founder Agreement at HealthCraft

  Noam Wasserman, Janet Kraus and Yael Braid

  HealthCraft's three founders are about to craft their founding agreement and split the equity among themselves. Uncertainty lingers over each member's future contributions, though—how is the team to devise a durable and effective split? Ever since consultant Kevin Rumsfeld conceived of the idea for HealthCraft, he had worked resolutely to begin building the company by recruiting a talented colleague to help with marketing and fundraising, and a junior member of one of his project teams to help him build the product. All three had been enthusiastically working on HealthCraft part-time for the last few months, contributing from personal savings to build a prototype. But now the pressure is on to discuss and finalize a founding agreement. What should they include in the agreement, and how should they structure their equity split?

  Keywords: entrepreneurs; Business Startups; Entrepreneurship; Health Industry;

  Citation:

  Wasserman, Noam, Janet Kraus, and Yael Braid. "Crafting a Founder Agreement at HealthCraft." Harvard Business School Case 813-101, December 2012.

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• Case | HBS Case Collection | 2012

  Getting Back to Your Roots: Rose Carpenter's Story

  John A. Davis, Janet Kraus and Lisa Strope

  Rose Carpenter is a successful entrepreneur who is considering the personal implications of leaving the business she created to pursue her own interests.

  Keywords: career planning; entrepreneurs; Life planning; Work-Life Balance; Entrepreneurship; Decisions;

  Citation:

  Davis, John A., Janet Kraus, and Lisa Strope. "Getting Back to Your Roots: Rose Carpenter's Story." Harvard Business School Case 813-077, September 2012.

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• Case | HBS Case Collection | 2012 (Revised from original 2012 version)

  Todd Krasnow: From Startup to Corporate and Back

  Janet Kraus and Myra Hart

  Keywords: entrepreneurs;

  Citation:

  Kraus, Janet, and Myra Hart. "Todd Krasnow: From Startup to Corporate and Back." Harvard Business School Case 812-121, May 2012. (Revised from original March 2012 version.)

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