Chapter | Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation) | 1999

Shouhin Kaihatsu ni okeru Miniaturization Senryaku (Miniaturization Strategy for Product Development)

by Hirotaka Takeuchi

Citation:

Takeuchi, Hirotaka. "Shouhin Kaihatsu ni okeru Miniaturization Senryaku (Miniaturization Strategy for Product Development)." In Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation), by Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira, and Junzou Ishii. Tokyo: Yūhikaku, 1999, Japanese ed.