Publications
Publications
- 1999
- Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation)
Shouhin Kaihatsu ni okeru Miniaturization Senryaku (Miniaturization Strategy for Product Development)
By: Hirotaka Takeuchi
Citation
Takeuchi, Hirotaka. "Shouhin Kaihatsu ni okeru Miniaturization Senryaku (Miniaturization Strategy for Product Development)." In Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation), by Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira, and Junzou Ishii. Tokyo: Yūhikaku, 1999, Japanese ed.