Chapter | Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation) | 1999

Rugby Houshiki ni yoru Shin-Seihin Kaihatsu Kyousou (New Product Development Competition Using the Rugby Method)

by Hirotaka Takeuchi and Ikujiro Nonaka

Citation:

Takeuchi, Hirotaka, and Ikujiro Nonaka. "Rugby Houshiki ni yoru Shin-Seihin Kaihatsu Kyousou (New Product Development Competition Using the Rugby Method)." In Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation), by Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira, and Junzou Ishii. Tokyo: Yūhikaku, 1999, Japanese ed.