Article | Harvard Business Review | April 2012

Celebrate Innovation, No Matter Where It Occurs

by Nitin Nohria


The author offers opinions on technological innovations and innovations in business. It is argued that the country of origin of a technological innovation is less economically important than the ability of a society to capitalize on that innovation and convert it into profitable business opportunities. Corporations with superior marketing and distribution abilities are seen as best able to exploit technological innovations.

Keywords: Technological Innovation; Profit; Commercialization; Marketing; Distribution;


Nohria, Nitin. "Celebrate Innovation, No Matter Where It Occurs." Harvard Business Review 90, no. 4 (April 2012).