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Other Unpublished Work
| 2012
Brand-Tourists or Brand-Immigrants? How New Consumers Dilute or Enhance the Image of Symbolic Brands
by
Silvia Bellezza and Anat Keinan
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Keywords: Brands and Branding;
Consumer Behavior;
Citation:
Bellezza, Silvia, and Anat Keinan. "Brand-Tourists or Brand-Immigrants? How New Consumers Dilute or Enhance the Image of Symbolic Brands." 2012.