Article | Ethical Corporation | February 2, 2012

Is There an Optimal Degree of Sustainability?

by Robert G. Eccles, Ioannis Ioannou and George Serafeim


Corporate sustainability is not a one size fits all concept. A successful strategy balances all business pressures.

Keywords: Corporate Social Responsibility and Impact; Strategy;


Eccles, Robert G., Ioannis Ioannou, and George Serafeim. "Is There an Optimal Degree of Sustainability?" Ethical Corporation (February 2, 2012), 39–43.