Case | HBS Case Collection | April 2012

Bank of America: Mobile Banking (Abridged)

by Sunil Gupta and Michael Norris

Abstract

In January 2010, Bank of America is discussing its future mobile strategy. Should the company add complexity to its app, design multiple apps for business segments, or expand into other mobile channels?

Keywords: Technology Adoption; Mobile Technology; Banks and Banking; Banking Industry; United States;

Citation:

Gupta, Sunil, and Michael Norris. "Bank of America: Mobile Banking (Abridged)." Harvard Business School Case 512-082, April 2012.