Article | Academy of Management Learning & Education | December 2011

EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets

by Charles Dhanaraj and Tarun Khanna


Economic growth in the Western world increasingly depends on meaningful engagement with emerging markets such as Brazil, China, India, South Africa, and Turkey. Business schools are responding with increased attention to these markets in their research and curricula. However, in order to understand and leverage these opportunities for teaching and learning, it is apparent that students and executives may require a major transformation of their mental models, not just incremental adjustments or extensions. Institutional economics can help prospective and established managers recognize the role of formal and informal institutions and enable them to work around the "institutional voids" in emerging markets (Khanna & Palepu, 2010). We draw on this framework to identify critical shifts in mental models required for managing effectively in emerging markets and suggest core elements of the management learning process required to accomplish such a change.

Keywords: Emerging Markets; Business Model; Economic Growth; Developing Countries and Economies; Research; Business Education; Learning; Financial Institutions; Framework; Transformation; Perspective; India; China; Brazil; South Africa; Turkey;


Dhanaraj, Charles, and Tarun Khanna. "EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets." Academy of Management Learning & Education 10, no. 4 (December 2011).