Teaching Note | HBS Case Collection | April 2011

Designs by Kate: The Power of Direct Sales (Brief Case)

by John A. Deighton and Sarah Abbott

Abstract

Teaching Note to 4277.

Keywords: Direct sales; Consumer marketing; marketing management; marketing strategy; Personal selling; Sales compensation; Sales organization;

Citation:

Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales (Brief Case)." Harvard Business School Teaching Note 114-285, April 2011.